We’re not going to waste any time getting into this, here are 5 warning signs that your brand isn’t working for you.

OK, this might be a bit excessive but you get the idea; It’s a wonderful feeling when you know you’re great at your job, we always want you to feel that way.

You may have been in your current role for a while or perhaps you’ve just started with a new company, either way—you want to know that what you’re doing is making a big difference. We want you to know that too, so here are our 5 ways to make sure you are on top of your game.

1. People keep misunderstanding what you do

If you run a gardening business, the last thing you would want is for people to be phoning you up trying to book a table for two at 6pm.

That may be an extreme example. More commonly this problem sounds more like…

“Oh, I didn’t realise that’s what you do”

Or

“I didn’t know you did that too, I thought you only did this”

You may have evolved your business into a different sector, and left your brand identity in the past. Or maybe the logo ended up a little too vague or avant-garde to really say what it needs to say.

But ultimately, you want to make it as easy as possible for people to see what you do and what you can do for them. That frees up brain space for them to think about how they can work with you, or recommend you to a friend.

It might be that your brand identity simply isn’t talking to the right people—the ones who would understand exactly what you do and want to work with you. Let’s cover that next…

2. Your brand doesn’t represent you or what it’s like to work with you

Before we work with them, we often hear people say their brand doesn’t ‘feel’ right. They say it feels too ‘corporate’ or ‘unprofessional’ or ‘cluttered’ or ‘unclear’.

Trust your gut on this one. This problem might be turning clients away.

In business, we’re frequently aiming to connect with people who are similar to us, or have shared values and ideas. If your logo is a turn-off for you, it will be for them too.

Maybe your brand did feel right at one point, but you’ve outgrown it and it no longer represents you. Perhaps your brand is saying the wrong things about you.

Have you ever had someone say:

‘You’re not like how I imagined you.’

Or even

‘I thought my project was too big for you.’

If this sounds familiar, then your brand may not be the right visual representation for your business. Remember: Your brand should be authentic about who you are. There are probably other people that do what you do, but there is only one you.

Stand out for the right reasons.

3. You’re exhausted trying to create social media posts without a clear style

This is something we hear so regularly!

‘I have a logo and brand but I just can’t seem to get my social posts looking right, can you help?’

This tends to indicate that your brand doesn’t have a clear style, and so you’re reinventing the wheel on each post you create. You might be giving up because it ‘doesn’t look right’ or you’re frustrated by the lack of direction.



If this is you, take a step back and look at your brand, ask yourself these questions:

1. ‘Does it explain what I do?’
2. ‘Does it feel like me?’
3. ‘If I saw my logo in a sea of my competitor's logos, would it stand out for the right reasons?’

If your answer to those questions is ‘yes’, then maybe you just need some help with your social posts or in creating a set of brand guidelines to follow. (Who you gonna call?)

If your answer is ‘no’ then it might be time to look at a rebrand.

4. You don’t have the right tools

Your brand should come with so much more than just a ‘logo.jpg’ file.

It should equip you for your next few years in business. As you grow, you may want to get brochures designed, or make new signage, or have your logo embroidered on fancy uniforms.

The key to a good logo is versatility, especially in this age of digital and print.

If you don’t think you have everything you need, there are ways to add them to your current brand. Or, if you rebrand with us, we’ll take care of all these things as part of our ‘full brand’ service.

5. You're not proud of it

How do you feel about your logo?

If you were being really and truly honest, what does it make you feel? If you’re not proud of your branding you’ll find it’s more difficult to share it. 

Put it this way, you wouldn’t turn up to a meeting dressed in a suit jacket and jogging bottoms (perhaps with the exception of video calls during lockdown), because you wouldn’t be presenting yourself as well as you could be.

Your brand identity is a way to celebrate who you are, what you do, and why you do it. Don’t settle for anything less than putting your best self out into the world.

If you’re sitting there now thinking ‘geez, I need to look at my branding’, pop us an email, we’d love to help you decide whether a rebrand is right for you.