Creating a bespoke animation that highlights the important work Gray Healthcare does in the community.
Gray Healthcare are a community support provider that helps thousands of individuals with complex needs. These individuals are often living permanently in hospitals and other long-stay environments, Gray Healthcare helps them into a home of their own and supports them as they go through life.
Because of the sensitive nature of working with vulnerable adults, there are obvious challenges to using video and photos to highlight their work – that's where we came in. We suggested they use an animated video, providing the real-life experience of one of their clients. Using an animation allowed us to showcase the work in a lasting way. It made it easy to anonymise the people involved thereby protecting vulnerable adults, while still showing examples of their work.

Polly did the designs for the video while Joe worked on the animation, together they worked on the best way to communicate Ben’s story to the audience. Polly created bespoke illustrations in the Gray Healthcare style and colour pallet. She aimed to provide an accurate representation of Ben’s story and the work of Gray Healthcare by using abstract animation techniques such as playing around with things like size, colour and movement. We wanted the illustration to be warm and friendly, yet still communicate the seriousness of Gray Healthcare’s work.
Jo put the animation together and curated the video using a new style - which was a fun learning curve for us. Jo’s animation brought Polly’s illustration to life, providing a great solution to this problem posed by Gray Healthcare. The animation tells a story, helps users better understand their work, and highlights the importance of what they do.
Watch the full animation